Start with contacts, deals, tasks, notes, and templates. Add pipeline views, basic workflows, merge fields, and activity tracking. Ensure it logs emails automatically and records calls easily. If capture, follow-up, and scheduling are effortless, you will actually maintain data accuracy without late-night admin marathons.
Solo operators thrive on clarity. Lightweight systems reduce clicks, cognitive load, and configuration overhead, while heavyweight suites promise breadth you may never touch. Choose the smallest system that handles intake, projects, and billing handoffs, then extend with focused add-ons as your service evolves and deepens.





