Pick the heart of your system by matching comfort, budget, and complexity. Zapier shines for speed and polish, Make excels at visual branching and cost efficiency, and n8n offers self-hosted control. Test with a real flow, like lead enrichment, to evaluate reliability, error visibility, and how easily future you will maintain changes.
Your records need a dependable home. Airtable balances relational flexibility with approachable interfaces, Notion centralizes documents and light databases beautifully, and Google Sheets offers universal familiarity and speed. Choose based on structure requirements, sharing needs, and automations. Consistent fields, predictable IDs, and clear ownership make downstream integrations simpler and much more resilient.
Capture leads from forms, chat, and email, enrich them with social data, and add scoring rules that prioritize intent. Auto-assign follow-ups, schedule reminders, and attach notes centrally. Keep the human touch in outreach, while your system quietly organizes the pipeline, reduces forgotten conversations, and gently nudges next steps toward paid engagements.
Trigger proposals and invoices from deal stage changes. Sync payments to your ledger with customer and product metadata preserved. Reconcile deposits daily, flag anomalies, and generate simple dashboards showing monthly recurring revenue, outstanding invoices, and churn. With money visibility automated, you budget confidently and decide from facts, not anxious late-night guesses.